Care to Know

Care to Know Model

We believe there’s a more helpful way to guide families and professionals. It starts with a term that we’ve coined… Care to Know.

Our best advisors and clients are providers of some kind – providers of advice, livelihood, or care for a loved one. Providers are innately driven to do the best they can with what they have, for those they wish to impact.

Care to Know is about our innate drive to uncover the full problem, not just the ow-ee that you’re aware of. Also, we do our best work with providers who Care to Know the full landscape of their issues. They’d rather solve the full and true problem than Band-Aid their way through life.

In our experience, if it takes 100% of a data set to truly formulate the problem, most approaches stop at about 50 to 70%. In contrast, we find the magic and nuance usually reveal themselves in the last 10%.

Interestingly enough, seeing the full and true problem actually reduces stress and complexity because you’ll have the innate confidence that you’ve gotten to the heart of the matter. In our Care to Know model, we operate in that last 10%.

Gift by Gift
We like to say that we build relationships Gift by Gift. We begin with an offering. The first offering is the gift of pause.

Sometimes the pause is a question or point of candor; an insight or a fresh perspective. Or maybe it’s an influential introduction that leads to a new opportunity. This gift of pause resets people’s thinking, from deer-in-the-headlights to uncanny clarity.

Some people think our approach is too good to be true. How can we operate in capitalism and run our companies Gift by Gift? We find that when we lead by taking care of others, the right outcomes self-select. We put our trust in giving which allows us to measure results based on impact, and across all of our relationships.

See Past the Line
As life experiences accumulate and life itself gets busier, we all unknowingly draw a line on the horizon of our thinking. Armed with more complete and clear information, See Past the Line is about seeing beyond the previous end-points of your perspective.

It’s the difference between previous experiences of thinking up to a problem or an issue, and your newfound ability to think through it. Over time, many of our most cherished relationships describe our relationship itself as a place to think.

Ready for Who
Collaboration used to be a good thing – a metaphor for inclusion. These days it’s often quite the opposite: a team that includes, “me for sure, and others also”. The teams are formed before the issues are even formulated. It begs the question, “how can you identify the best people to address the issue before you know the issue you’re trying to address?”

In our model, we’re agnostic about the solutions and who gets to be the solvers. We allow Informed Options to reveal the Who.

Our Care to Know model suggests that problem-formulation has become a lost art. Questions are devalued as a thinking tool, shutting down peoples’ problem-identification too early. Perceived solutions are often paired to the wrong problem, or to a surface-level symptom.

Our model is a philosophy and platform serving clients and advisors who Care to Know the full landscape of their issues and choices. We find that the magic and nuance of elegant solutions are usually found in the last 10% of research. That’s why we invite a refreshing breadth of perspectives, disciplines and resources.